Storytelling is our superpower. Learning is our passion.
We’re storyteachers.
Today’s kids are exploring a world far more complex than the one we grew up in, and they’re facing challenges we never imagined.
What skills do they need to navigate this fundamentally changed world?
The ability to think creatively and critically, to adapt and solve problems, to understand and feel at home in communities far beyond their own, and to express their thoughts and feelings with clarity.
These are the new fundamentals, and they’re teachable skills. That’s where Encantos comes in.
We know kids learn best through stories. So we partner with a diverse group of storytellers to create culturally rich, curriculum-infused storyteaching experiences.
Storyteaching engages and inspires kids to think on their feet, to connect with others from backgrounds different than their own, and to be curious and creative.
With the Encantos storyteaching platform, kids learn the skills they need to flourish—and they learn to love learning along the way.
The Encantos app brings the storyverse to life and uses technology to help customize the experience so that our worlds grow as your children do.
But just as learning shouldn’t stop in the classroom, storyteaching doesn’t stop with our app.
By fusing physical and digital experiences, we expand our storyworlds to meet kids where they are, with the kinds of tools they love. Animated series, books, songs, apps, games, puzzles, and other products encourage kids to continue learning through play, curiosity, and engagement.
As a Public Benefit Corporation (PBC), each of our brands is tied to a family-focused social benefit cause to give back to a community. People want to work for, buy from, and invest in brands they believe in. We believe being a PBC is the most powerful way to build credibility, trust, and value with and for kids and families.
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News
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7 min
7 min
Often, a truly great app is a reflection of the people who built it. Entrepreneurs around the world are launching apps on the App Store to provide meaningful avenues for connection and empathy, make the world more inclusive and accessible for everyone, and honor their rich cultures and identities. The teams from Encantos, BiteSight, and Yana — comprised of Hispanic and Latin founders and developers — showcase how creativity combines with passion and skill to bring best-in-class apps to life.
For Encantos co-founders Steven Wolfe Pereira and Susie Jaramillo, diverse representation has always been at the heart of their work. Earlier this year, Wolfe Pereira participated in the inaugural Apple Entrepreneur Camp for Hispanic and Latin founders. Encantos, the pair’s flagship app, offers a comprehensive children’s library featuring uplifting content and stories from creators around the world. Canticos — the company’s first app — is now the top bilingual preschool app on the App Store, and provides an interactive way for young children to dive into the Spanish language and Latin heritage.
As part of the first cohort of students at the Apple Developer Academy in Detroit, teammates Alejandra A. Enriquez, Juan A. Rubio, Gabe Martinez, and Joshua Gomez collaborated to create an app that puts accessibility at the forefront. Though they all come from different backgrounds, their drive to help others brought them together to launch BiteSight — an app that helps people who are blind or low vision quickly scan and identify food allergens on product ingredient labels — on the App Store. The app also uses haptic feedback and VoiceOver to alert users of allergens they’ve identified, helping blind and low-vision users gain more independence in their daily lives.
Andrea Campos, the creator of Yana, first began working on her chatbot-based app as a side project that combined her two interests — coding and wellness. Yana is designed to tackle negative thoughts linked to anxiety and depression, and focuses on providing access to mental health tools for Spanish-speaking people. The inspiration came from her own childhood struggles with mental health and her desire to offer a widely accessible resource in Spanish. The app climbed from 80,000 downloads to over 1 million after being featured on the App Store at the height of the COVID-19 pandemic.
Below, the founders of these app companies share how their personal experiences have fueled their passion for helping others and enabled them to turn a simple idea into an app that can reach millions of users around the world.
Susie Jaramillo (SJ), CEO and co-founder of Encantos: I never could have imagined I would be using technology as a digital canvas to bring immersive story experiences to life for millions of kids. I also couldn’t possibly have known that what I took for granted — my community and my culture — would direct my career in the way that they have, becoming both the source of inspiration and the source of opportunity. I’m an artist and a storyteller. I remember when the first-generation iPad came out, my eyes lit up with the story experience possibilities for kids. Analog media can be so limiting in reach, but with an app, you can put something beautiful together and it can be immersive, interactive, and reach millions all at once.
Steven Wolfe Pereira (SWP), chairman and co-founder of Encantos: We’ve always believed in the power of technology to help bring our stories and characters to life. Encantos was founded by two Latino families focused on creating culturally authentic entertainment for kids and families. Everything is driven by technology today, so technology plays an incredibly important role in helping to preserve, recognize, and celebrate the cultural contributions of Hispanic and Latino people.
We’re a familia of award-winning storytellers, educators, illustrators, thought leaders, musicians, people persons, professional game-changers and amateur salsa dancers helping to change the way kids learn.
We believe the way forward to a more equal, just, and healthy world is to raise little ones who learn to appreciate themselves and each other for who they are. More humanity, more learning,
more love.
Our Kidscreen Award-winning videos are Emmy-nominated, and our app was nominated for Kidscreen’s “Best Learning App”. We’ve become the premier publisher of kids and family books focused on diversity, equality and inclusion. Based in Culver City, CA with its main creative studio in NYC, Encantos is a public-benefit company. Each one of our brands gives profits back to support meaningful causes. Living our purpose is part of our job description. We’re fans of compassion, merengue, and hugs.
We’re a familia of award-winning storytellers, educators, illustrators, thought leaders, musicians, people persons, professional game-changers and amateur salsa dancers helping to change the way kids learn.
We believe the way forward to a more equal, just, and healthy world is to raise little ones who learn to appreciate themselves and each other for who they are. More humanity, more learning, more love.
Our Kidscreen Award-winning videos are Emmy-nominated, and our app was nominated for Kidscreen’s “Best Learning App”.
We’ve become the premier publisher of kids and family
books focused on diversity, equality and inclusion.
Based in Culver City, CA with its main creative studio in NYC, Encantos is a public-benefit company. Each one of our brands gives profits back to support meaningful causes. Living our purpose is part of our job description.
We’re fans of compassion, merengue, and hugs.
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