CULVER CITY, Calif.–(BUSINESS WIRE)–Encantos, the award-winning entertainment-driven edtech company creating direct-to-learner family brands, announced today that Solomon (“Sol”) Trujillo has been appointed as the company’s Non-Executive Chairman and joins the Board of Directors, effective immediately.

Mr. Trujillo is a distinguished international business executive and entrepreneur with three decades’ experience as CEO of large market cap global companies in the US, the EU, and Asia-Pacific. A digital pioneer operating in telecommunications, media, and technology, he has been a long-time champion of subscription-driven businesses and direct-to-consumer technologies. Sol currently sits on corporate boards in the US, EU, and China and has managed operations in more than 25 countries – including developed and emerging markets from the EU and North America to China, South Asia, Africa, and the Middle East.

“Sol is a business legend, one of the most accomplished and respected global executives in the world,” said Steven Wolfe Pereira, Chief Executive Officer, Encantos. “Sol is a digital pioneer, an early champion of mobile, the smartphone and the Internet-enabled innovation economy. And Sol is an experienced operator, a CEO who has scaled three telecom companies each with market caps of $50 billion. He deeply understands the power of the subscription model, which is the driver of the Encantos business. He also brings vast knowledge of corporate governance as a board director, we are truly lucky to have Sol become our Chairman to help us grow Encantos into the most important, impactful, and beloved entertainment-driven edtech company in the world.”

After graduating from the University of Wyoming, where he earned a B.S. in Business and an MBA in Finance, Mr. Trujillo went to work for AT&T. Seven years later, he became the youngest executive officer in the history of the company. Following the break-up of the Bell monopoly in 1984, Mr. Trujillo joined US West, one of seven Bell operating companies established by the divestiture, working his way up to chairman, CEO, and president of the telecommunications giant. In this role, Mr. Trujillo was America’s first US-born Hispanic to serve as CEO of a Fortune 150 company. In 2001, Mr. Trujillo joined the Board of Orange SA, a Paris-based multinational wireless giant with 50 million customers in 19 countries throughout Europe, Africa, and the Middle East. Two years later, Mr. Trujillo moved to the CEO position to prepare the company for acquisition, becoming the first American to lead a CAC-40 company. Mr. Trujillo then became CEO of Telstra Corporation, Australia’s largest media-communications enterprise, where he completed the privatization of a previously government-owned monopoly and led the transformation of a traditional telecommunications utility into an integrated media-communications company.

Today, Mr. Trujillo is the chairman of Trujillo Group Investments and the founder of L’ATTITUDE, in partnership with the National Association of Hispanic Real Estate Professionals (NAHREP) CEO Gary Acosta and the 19 Grammy award-winning musician and producer Emilio Estefan. L’ATTITUDE is a business-based national initiative focused on helping enlightened executives understand The New Mainstream Economy and the U.S. Latino cohort that is driving it. He currently serves as a board director of Western Union and previously served on the boards of Bank of America, EDS, Gannett, Orange SA, PepsiCo. Inc., Target Corporation, and WPP.

As part of the Encantos Board of Directors, Mr. Trujillo will work closely with Mr. Wolfe Pereira and the senior management team as Encantos executes its strategy to build its subscription-led blended learning platform powered by direct-to-consumer family brands. Encantos’ award-winning brands include the #1 bilingual preschool brand Canticos, the food-centric Issa’s Edible Adventures, and global citizenship series Tiny Travelers.

‍